Silver Award for MISKO at the Digital Media Awards 2016

MISKO received the Silver Award at the Digital Media Awards 2016 organized by Boussias Communications. In particular, the prize was awarded to MISKO’s entry in the “Best Engagement Strategy” category for its online campaign “Impress the Chef”. “MISKO’s success at the Digital Media Awards 2016 rewards in practice the brand’s new strategy for entering a ‘new era’.

Our award-winning action is part of a larger, equally popular campaign. Through the irritable but lovable Chef, MISKO urges its friends to be themselves. To experiment and to be creative. Because MISKO guarantees perfect culinary performance and delicious results,’ stated Mr. Michalis Manthos, Marketing Manager of MISKO. MISKO’s award-winning campaign, with the signature of Soho Square, used a comprehensive strategic approach consisting in designing and implementing an interactive campaign that included a contest.

The action was based on the real-time humorous interaction of the quick-tempered yet lovable Chef with each user. The reaction of the public was remarkable, with 35,000 users participating in the contest and more than 500,000 being exposed to the action.